Design partners for growth.

Design partners for growth.

Upstory is an AI-native product design partner for consumer companies. We design the moments where the trust you build leads to retention and growth.

Upstory is an AI-native product design partner for consumer companies. We design the moments where the trust you build leads to retention and growth.

WHAT WE DO

Every consumer product has a moment that decides everything. The user has to share their health history, connect a bank account, hand over their identity, show up for a stranger, or make a commitment they can’t take back. They do all of this before your product has proven a single thing.


Get those moments right and people stay. Get them wrong and they leave, quietly, and you never find out why. The difference is great design, and that’s what we do.

Every consumer product has a moment that decides everything. The user has to share their health history, connect a bank account, hand over their identity, show up for a stranger, or make a commitment they can’t take back. They do all of this before your product has proven a single thing.


Get those moments right and people stay. Get them wrong and they leave, quietly, and you never find out why. The difference is great design, and that’s what we do.

Every consumer product has a moment that decides everything. The user has to share their health history, connect a bank account, hand over their identity, show up for a stranger, or make a commitment they can’t take back. They do all of this before your product has proven a single thing.


Get those moments right and people stay. Get them wrong and they leave, quietly, and you never find out why. The difference is great design, and that’s what we do.

SERVICES

Product Strategy

Vision, research, and team alignment before a single screen gets designed.

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Product Design

Wireframes through high-fidelity work, tested and built for every platform you ship.

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Product Led Growth

Roadmaps, clean handoffs, and ongoing design support as the product scales.

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OUR FOCUS

We focus on five industries where consumer products require thoughtful experience to earn trust:

We focus on five industries where consumer products require thoughtful experience to earn trust:

We focus on five industries where consumer products require thoughtful experience to earn trust:

Identity

Identity

Handing over personal data and sensitive context about who you are.

Handing over personal data and sensitive context about who you are.

Health

Health

Sharing medical history, symptoms, prescriptions, or stepping into remote care.

Sharing medical history, symptoms, prescriptions, or stepping into remote care.

Real-world action

Real-world action

Showing up, hosting a stranger, handing off a child or a pet, based on a match the product made.

Showing up, hosting a stranger, handing off a child or a pet, based on a match the product made.

Reputation

Reputation

Making a permanent, legal, or socially irreversible commitment.

Making a permanent, legal, or socially irreversible commitment.

Money

Money

Connecting accounts, moving funds, lending, borrowing, investing.

Connecting accounts, moving funds, lending, borrowing, investing.

Each of these sits at the intersection of business strategy, user psychology, product design, and often compliance. That's where we work.

Our Work

Brave

Privacy-first browser, trusted by millions

UX strategy and UI design for a product chosen for how it handles data.

Trust point: Identity

Brave

Privacy-first browser, trusted by millions

UX strategy and UI design for a product chosen for how it handles data.

Trust point: Identity

Wander

41% user growth, 300% retention lift

Product design, strategy, and design system for a platform where users commit to real trips.

Trust point: Real-world action

Wander

41% user growth, 300% retention lift

Product design, strategy, and design system for a platform where users commit to real trips.

Trust point: Real-world action

LifeMD

$100M ARR, 4.9 rating

Strategy and UX/UI for prescriptions and medical history.

Trust point: Health

Sphere

The world's fastest calorie tracker

Sphere is an iOS food tracking app built by our in-house product team.

Trust point: Health

Sphere

The world's fastest calorie tracker

Sphere is an iOS food tracking app built by our in-house product team.

Trust point: Health

B43

AI doesn't need to be scary

B43 is an AI training platform for teams built by our in-house product and AI team.

Trust point: Reputation

B43

AI doesn't need to be scary

B43 is an AI training platform for teams built by our in-house product and AI team.

Trust point: Reputation

B43

AI doesn't need to be scary

B43 is an AI training platform for teams built by our in-house product and AI team.

Trust point: Reputation

Sphere

The world's fastest calorie tracker

Sphere is an iOS food tracking app built by our in-house product team.

Trust point: Health

LifeMD

$100M ARR, 4.9 rating

Strategy and UX/UI for prescriptions and medical history.

Trust point: Health

HOW WE WORK

A senior-only team that embeds with you.

A senior-only team that embeds with you.

A senior-only team that embeds with you.

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Trial project

From $10K

A scoped first project to prove the fit before a longer commitment.

02

Embedded pod

From $30K/month

A senior team inside your product org, on retainer, operating as your design partner. Sized to the engagement with transparent fee structure.

Let’s Talk